Filling Small Business Needs With Stock Photos
Filling Small Business Needs With Stock Photos
Small business is anything but small in our economy. Small businesses represent over 99 percent of firms with employees. They generate almost half of the total private payroll in the United States and have generated sixty to eighty percent of all new jobs per year for the last ten years. It is also interesting to note that fifty-three percent of small businesses in the U. S. are home based.
These businesses need photography, particularly in this age of the internet. Even if a business does not yet have a web site, it soon will. It is rapidly becoming, if it isn’t already a stark necessity. Over the next ten years it has been predicted that there will be over 15 billion more web sites. That is a lot of photography!
Conceptual stock photos, or descriptive stock photos?
There are two basic different types of stock photos that will be needed, conceptual and descriptive. Conceptual shots are useful for businesses that deal with such hard to illustrate themes such as financial services, insurance, banking and various non-product oriented businesses. Realistically, most business can use both. For example, if you run a dry cleaning business and you want to print out a flyer you might use a picture of a shirt on a hanger…or maybe something like a two people rolling out a red carpet…to indicate the service orientation of your business.
If you shoot pictures of shirts on hangars to fulfill those needs you might